Marketing Strategies that work

December 18, 2021

I have two important words for you...Cross-promotion. It is a popular marketing tactic that has  been utilized with big brands for a many years. I bet if you take a moment to think about some of the big brands pushing their products, you will notice these partnerships happening all around you. It's in the fast food, kid meals that includes a toy from an upcoming movie, the boxes of cereal with popular athletes on the packaging, and the list goes on. 

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Cross Promoting isn't a new concept, but maybe it's an idea that you haven't incorporated into your own marketing strategy. This tactic is an effective way to grow your following and build rapport quickly with new customers. After all, if a brand a customer trusts endorses you, then why shouldn't that consumer trust your brand also?

There are many ways in which you can utilize cross-promoting, but it will depend on your industry and your goals. The best advice I can give is to look for a brand that compliments your product or the services you provide. If they are not a competitor, you will want to see if their current consumer base also aligns with your target demographics. When you do find the right partner, reach out to see if they are interested in working together to expand each company's reach by cross promoting a service, product, promotion, or giveaway. There are many great articles out there that can inspire and help you along your way. Below is a more in depth article on cross-promotion if you're interested in reading further on this topic.

From one small business to another, best wishes and good luck on your journey!


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